Real Estate Photography

Visual content in an important tool as a medium for customer retention and good real estate sales. It is of prime importance to have high quality photography to stand out from the competition. Great images not only determine the success of property sales, but also the website on which the properties are listed. Online content with compelling imagery quite simply attracts more viewings.

 

 

Homes that show well online with superior photos are also more likely to sell faster than homes with low quality photography and little or unimaginative staging. Quality is not the only factor though, it is also important to offer a variety of interesting and outstanding photos to keep a potential clients interest piqued. Without a doubt, most buyers today will research a property online prior to booking an appointment to view, or stopping by an open house. Keeping a buyer engaged through interesting and a wide variety of great photos is so important in bringing potential buyers to the table.

When buying a home, or any investment real estate property for that matter, a good portion of our decision is influenced by emotional factors such as our first impressions. We often are most likely to buy a property based on the feelings it gives us rather than the actual value it provides. Developing a consistent and obvious style with high-quality photography and staging will engage more buyers and help ensure the success of the seller regardless of their price category.

Three components of a successful sale

I believe there are three things that are of major importance in a successful sale of your home. The first, and most important component is price. How we come up with that price together is through careful analysis of past sales and predicting where the market is going in the short and long term. Our goal is to come up with an accurate price of what a potential Buyer is willing to pay for your house.

The second major component is the product. We need to present the property in the best possible light. We provide an in-depth analysis on staging your home so that it absolutely shines. Please do have a look at the staging pages on our web site:
Nash Homes Staging

Let's put this philosophy into action... here is a great example of an active listing that is cluttered and dated. Do you think this home would be more appealing if it was staged?
Cluttered home

And the third component is the marketing of the property. The first and foremost tool in promoting and marketing your home is Realtor.ca. We have a maximum of 20 photos permitted on this site... in most instances, this is the first introduction to your home. Of the 11 active listings in Hanson Ranch, three are not utilizing this tool. Here's one that is using only eight photo's:
Not Maximizing photo opportunity

Are they maximizing their exposure? Absolutely not. Have a look through all the listings and you can see for yourself, are they putting their listing in the best possible light? Especially that first photo, what is the impact of the home?
Active listings in Hanson Ranch

Here is a look at six listings I sold in Hanson Ranch last year. All of them have been staged and photographed to expose their character and design:
Dan's sales in Hanson Ranch

The exposure on Realtor.ca is but one aspect of our marketing strategy. This brief look at our approach to this sight is to show you our attention to detail in marketing your home.

I would be happy to sit with you and discuss all of this information and philosophy in more detail

Wishing you the best,
Dan Nash
MaxWell Capital Realty