Three components of a successful sale

I believe there are three things that are of major importance in a successful sale of your home. The first, and most important component is price. How we come up with that price together is through careful analysis of past sales and predicting where the market is going in the short and long term. Our goal is to come up with an accurate price of what a potential Buyer is willing to pay for your house.

The second major component is the product. We need to present the property in the best possible light. We provide an in-depth analysis on staging your home so that it absolutely shines. Please do have a look at the staging pages on our web site:
Nash Homes Staging

Let's put this philosophy into action... here is a great example of an active listing that is cluttered and dated. Do you think this home would be more appealing if it was staged?
Cluttered home

And the third component is the marketing of the property. The first and foremost tool in promoting and marketing your home is Realtor.ca. We have a maximum of 20 photos permitted on this site... in most instances, this is the first introduction to your home. Of the 11 active listings in Hanson Ranch, three are not utilizing this tool. Here's one that is using only eight photo's:
Not Maximizing photo opportunity

Are they maximizing their exposure? Absolutely not. Have a look through all the listings and you can see for yourself, are they putting their listing in the best possible light? Especially that first photo, what is the impact of the home?
Active listings in Hanson Ranch

Here is a look at six listings I sold in Hanson Ranch last year. All of them have been staged and photographed to expose their character and design:
Dan's sales in Hanson Ranch

The exposure on Realtor.ca is but one aspect of our marketing strategy. This brief look at our approach to this sight is to show you our attention to detail in marketing your home.

I would be happy to sit with you and discuss all of this information and philosophy in more detail

Wishing you the best,
Dan Nash
MaxWell Capital Realty

Introduction to Real Estate services

This is my first post. I am hoping to use this tool to show some of the information I send off to my clients, and potential clients. There is a lot of pertinent information that will help any potential Seller or Buyer make viable decisions on how they want to move forward with their real estate goals, whether you are deciding to purchase your first home, or building your investment portfolio. My role as a Realtor and a real estate professional is to provide you with information and analysis of the market to assist you in making a decision whether to buy, sell, or enter into the market at all. I will give you a realistic view as to where the market is, and where it is going in the next few weeks, months and years. We are in an extremely volatile position in real estate history... making informed, well researched and pertinent decisions is of paramount importance in building wealth through real estate.